OG Anunoby: NBA Europe could lift UK basketball to new heights
New York Knicks forward OG Anunoby thinks the planned NBA Europe competition could give basketball in the UK a real boost. The proposed league, targeting a 2027 start with 16 teams, has London and Manchester among the cities being discussed and has attracted heavy investor interest.
What NBA Europe could mean for the UK
Anunoby, one of the most prominent British-born players in the NBA, says the idea is exciting and could speed up the sport’s growth across the country. NBA officials say planning is on track for a launch alongside the 2027–28 season, and league leaders see the UK as one of the biggest opportunities, with talks about franchises in both London and Manchester.
Interest from investors has been strong, and organisers hope a European league tied to the NBA will create more visibility, bigger events and clearer pathways for young players who want to pursue basketball professionally.
Homegrown impact and Anunoby’s priorities
Off the court, Anunoby has been active in the UK, spending part of his offseason in London and investing in grassroots projects, including a community court in Camden. He’s part of a growing group of players with UK connections, and he believes an NBA-linked European competition could help the next generation find their way to the top.
On the court, Anunoby’s immediate focus remains on defending the Knicks’ championship. He’s clear-eyed about the challenge: repeating is the team’s goal, but he knows every opponent will be tough and every club is a threat in today’s league.
With NBA Europe moving closer to reality, Anunoby hopes the new competition will be a turning point for basketball in Britain, raising standards and creating more opportunities for young players.
